Remember that web series I was following called Red Chair Confessions? Well of course you do because I have blogged about it several times recently – well finally all is revealed.

The people behind the series? Talbots!

The final video was released today and it’s a longer version of the original priest confession one. I had worked out that it was to do with shopping so I am proud of myself for that, but one of the reasons I was confused was because in the first video she talks about how her mother and friends would be shocked that she were doing it — I wondered why anyone would be shocked that a woman loved to shop — but now it makes sense, Talbots has somewhat of a reputation for being a place for older ladies to buy their clothes.

But not any more, it’s no longer just a place for your mom to do her shopping — it’s much cooler, young and modern than that now. I had a quick look around the site and it definitely seems like somewhere I would be happy to shop myself

Take a peek at the final video installment below:

Overall it was a pretty neat viral campaign and I enjoyed watching it unfold